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(% of respondents)
Data is from the June 2017 YouGov survey. 253 US teen internet users ages 13-17 were surveyed online during May 18-22, 2017.
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
Frequency with Which US Millennial Internet Users Use Snapchat, Q1 2016-Q3 2017 (% of respondents)
US Instagram vs. Snapchat Users, by Age, 2016-2021 (millions)
US Smartphone User Penetration, by Age, 2016-2021 (% of population in each group)
Social Media Platforms/Dating Apps Actively Used* by US LGBT Internet Users, by Gender and Generation, May 2017 (% of respondents in each group)
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
FOMO? Teens Can't Put Down Their Phones
Young Millennials Are All About Snapchat