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(among campaigns analyzed by Epsilon)
Data is from the June 2016 Epsilon report titled "Q1 2016 Email Trends and Benchmarks." Data is based on 8.5 billion emails sent during Q1 2016 across multiple industries and approximately 150 participating Epsilon clients.
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Sources/Channels Used by US Digital Device Users to Research Products Prior to Purchase vs. Interact with a Brand Post-Purchase, Dec 2017 (% of respondents)
Select UK Digital Usage Metrics, 2018 (% of population)
Marketing Email Lists to Which US Internet Users Subscribe, Nov 2017 (% of respondents)
Actions Taken After Receiving a Promotional Email According to US Internet Users, by Demographic, Nov 2017 (% of respondents in each group)
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
The Case for Taking Attribution Out of the Marketing Department
B2B Content Marketing Is a Marathon, Not a Sprint
Social Shuffle: Checking in on the Major Platforms
Data Feed: February 16, 2018