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Data is from the January 2017 Launchmetrics report titled "The State of Influencer Marketing 2017." 600 PR, communications and marketing professionals worldwide were surveyed online during September-November 2016. The survey was conducted on Typeform. 56% of respondents were from PR/communications, 31% from marketing and 13% from other fields. Respondents were from Asia-Pacific (2%), Europe (51%), North America (39%) and South America (8%). Respondents identified the number of employees at their company as 1-50 (55%), 51-200 (20%), 201-500 (6%), 501-1,000 (5%), 1,001-2,000 (4%) and 2,000+ (10%). Launchmetrics is a technology platform for PR and communication professionals.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
UK Facebook Ad Revenues, 2016-2020 (billions of £ and % change)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018