Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Data is from the January 2017 Launchmetrics report titled "The State of Influencer Marketing 2017." 600 PR, communications and marketing professionals worldwide were surveyed online during September-November 2016. The survey was conducted on Typeform. 56% of respondents were from PR/communications, 31% from marketing and 13% from other fields. Respondents were from Asia-Pacific (2%), Europe (51%), North America (39%) and South America (8%). Respondents identified the number of employees at their company as 1-50 (55%), 51-200 (20%), 201-500 (6%), 501-1,000 (5%), 1,001-2,000 (4%) and 2,000+ (10%). Launchmetrics is a technology platform for PR and communication professionals.
Internet Users Worldwide Who Post Online Reviews vs. Use Reviews for Product* Research, by Age, Q3 2017 (% of respondents in each group)
Internet Users Worldwide Who Discover New Brands via Endorsements by Celebrities*, by Demographic, Q2 2017 (% of respondents in each group)
Messaging App Users Worldwide Who Have Increased Their Usage of Select Communication Methods, May 2017 (% of respondents)
Share of YouTube Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Share of Facebook Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Measuring Influencer Marketing: A Guide for Marketers
10 Key Digital Trends for 2017: Our Predictions for What Will—and Won't—Happen Next Year
Sony Makes Influencer Marketing a Universal Language
Direct-Response Ads Pave Way for Monetization of Instagram
Facebook News Feed Puts Friends, Family First
For Social Media Marketers, Facebook Produces the Best ROI