Effectiveness of Influencer Marketing According to PR/Marketing Professionals Worldwide, by Objective, Nov 2016 (% of respondents) - eMarketer
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Effectiveness of Influencer Marketing According to PR/Marketing Professionals Worldwide, by Objective, Nov 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Launchmetrics

  • Methodology:

    Data is from the January 2017 Launchmetrics report titled "The State of Influencer Marketing 2017." 600 PR, communications and marketing professionals worldwide were surveyed online during September-November 2016. The survey was conducted on Typeform. 56% of respondents were from PR/communications, 31% from marketing and 13% from other fields. Respondents were from Asia-Pacific (2%), Europe (51%), North America (39%) and South America (8%). Respondents identified the number of employees at their company as 1-50 (55%), 51-200 (20%), 201-500 (6%), 501-1,000 (5%), 1,001-2,000 (4%) and 2,000+ (10%). Launchmetrics is a technology platform for PR and communication professionals.

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