Digital Tactics that Drive Customer Acquisition vs. Retention According to US SMB Retail Professionals, March 2016 (% of respondents) - eMarketer

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Digital Tactics that Drive Customer Acquisition vs. Retention According to US SMB Retail Professionals, March 2016 (% of respondents)

Digital Tactics that Drive Customer Acquisition vs. Retention According to US SMB Retail Professionals, March 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    emarsys | WBR Digital

  • Methodology:

    Data is from the June 2016 WBR Digital and emarsys report titled "Adapting to the pace of omnichannel commerce." 254 US SMB retail professionals were surveyed in-person and online during February-March 2016. SMBs were defined as companies with annual revenues under $100 million. WBR Digital is a content marketing and demand generation services provider. emarsys is an email marketing automation service provider.

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