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(among impressions measured by Meetrics)
Data is from the April 2017 Meetrics report titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Austria, France, Germany and the UK measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company. Data is also gathered from the April 2016, July 2016, October 2016 and January 2017 Meetrics reports titled "Viewability Benchmarks."
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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