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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Benefits of Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Challenges of Selling Digital Media Inventory on Open Exchanges According to US Digital Publishers, Summer 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Most Marketers Are Integrating Data Across Their Tech Stacks
Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist