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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Top 10 Countries, Ranked by Increase in Total Media Ad Spending, 2017-2020 (billions)
Growth in Ad Spending vs. Average Time Spent per Day in India, by Media, 2017-2019 (% change)
Programmatic Ad Spending for Select Countries in Asia-Pacific, 2015-2019 (millions and % of digital display ad spending)
Average Time Spent per Day with Desktop/Laptop vs. Mobile Device Internet by Adults in India, 2014-2019 (hrs:mins)
Total Media Ad Spending in India, by Media, 2016-2021 (billions)
Time Spent with Media and Ad Spending in India: eMarketer's Estimates and Forecast
Global Social Media StatPack: Platforms, Users and Devices
Marketing in India: To Target New Audiences, Advertisers Need to Go Local and Mobile
Marketing in India: Digital Means Mobile in India
Listen In: How People in Asia Spend Their Time with Different Forms of Media
India’s Mobile Ad Spending to Grow 85% This Year, eMarketer Estimates