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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Mobile Ad Spending in India, 2016-2021 (billions, % change and % of digital ad spending)
Top 10 Countries, Ranked by Increase in Total Media Ad Spending, 2016-2019 (billions)
Digital Ad Benchmarks in Select Countries in Asia-Pacific: Converting Device Share for Multiscreen* Conversion Paths, H2 2016 (% of total on the Appier network)
Mobile Display Ad Benchmarks in Select Countries in Asia-Pacific: In-App vs. Mobile Web Impression Share, H1 2017 (% of total impressions served on the Vpon network)
Global Social Media StatPack: Platforms, Users and Devices
eMarketer's Digital Index for 2017: The 10 Fastest Growing Digital Economies Worldwide
Marketing in India: To Target New Audiences, Advertisers Need to Go Local and Mobile
Marketing in India: Digital Means Mobile in India
India’s Mobile Ad Spending to Grow 85% This Year, eMarketer Estimates
eMarketer Releases New Estimates for Time Spent with Media in India, Japan and South Korea