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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
How Likely Are Magazine Publishers Worldwide to Use Native Advertising as an Advertising or Service Option? (% of respondents, Dec 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
How Many Marketers in the US Use Pinterest?
How Many Marketers Use Snapchat and Instagram in the US?