Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents) - eMarketer

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Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)

Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Conversant | Econsultancy | Epsilon

  • Methodology:

    Data is from the September 2016 Econsultancy report titled "Customer Recognition: How Marketing is Failing at its Top Priority" in partnership with Epsilon and Conversant. 220 brand/business marketers in North America from a variety of industries were surveyed online during February-March 2016. All respondents were at the manager level or above and from companies with annual revenues of $225+ million.

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