Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)

Chart Profile

• Measurement:

  (% of respondents)

• Data Covered:

  • B2B
  • Media Buying

• Source:

  Conversant | Econsultancy | Epsilon

• Methodology:

  Data is from the September 2016 Econsultancy report titled "Customer Recognition: How Marketing is Failing at its Top Priority" in partnership with Epsilon and Conversant. 220 brand/business marketers in North America from a variety of industries were surveyed online during February-March 2016. All respondents were at the manager level or above and from companies with annual revenues of $225+ million.