Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Mobile Marketing Association (MMA)
Data is from the November 2016 Mobile Marketing Association report titled "How Marketers Are Using Location Data - And the Road Ahead" sponsored by Factual. 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g., retail, QSR) and those without. Factual is a provider of location data for mobile advertising, developers and enterprises. The report was co-sponsored by Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear/Telenav, Ubimo, Verve Mobile and xAd.
Apps that US Digital Shoppers Access During a Digital Shopping Session, Dec 2017 (% of respondents)
Types of Digital/Mobile App Ads US Internet Users Find Annoying, Jan 2018 (% of respondents)
Actions US Internet Users Think Advertisers Should Take to Improve the Digital/Mobile Experience, Jan 2018 (% of respondents)
Concerns about Net Neutrality Among US Internet Users, Jan 2018 (% of respondents)
Ways in Which Commercials Have Affected US Internet Users' Behavior During the Super Bowl, Jan 2018 (% of respondents)
Digital Video Advertising Best Practices 2018: Connecting the Dots Across Screens and Formats
Global Proximity Mobile Payment Users: eMarketer's Estimates for 2016–2021
How Publishers Can Profit from Buying Facebook Traffic
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Data Feed: February 23, 2018
Most Marketers Believe Tracking Cookies Will No Longer Be Needed