Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Mobile Marketing Association (MMA)
Data is from the November 2016 Mobile Marketing Association report titled "How Marketers Are Using Location Data - And the Road Ahead" sponsored by Factual. 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g., retail, QSR) and those without. Factual is a provider of location data for mobile advertising, developers and enterprises. The report was co-sponsored by Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear/Telenav, Ubimo, Verve Mobile and xAd.
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
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How Consumers Really Feel About Location Data