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Mobile Marketing Association (MMA)
Data is from the November 2016 Mobile Marketing Association report titled "How Marketers Are Using Location Data - And the Road Ahead" sponsored by Factual. 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g., retail, QSR) and those without. Factual is a provider of location data for mobile advertising, developers and enterprises. The report was co-sponsored by Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear/Telenav, Ubimo, Verve Mobile and xAd.
US Adult Related-* vs. Unrelated-Content** Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
US Mobile App Install Ad Spending, 2015-2017 (billions, % change and % of total mobile ad spending)
US Mobile Ad Spending, In-App vs. Mobile Web, 2015-2018
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Average Time Spent per Day with Mobile Messaging Apps by US Adults, 2015-2019
Global Social Media StatPack: Platforms, Users and Devices
Snapchat Usage and Advertising 2017: Separating Fact from Fiction
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Marketers Must Question Location Data Before They Use It for Attribution
Marketers Face Challenges in Working with Location Data
FOMO? Teens Can't Put Down Their Phones