Concerns About Location Data Among US Client-Side Marketers vs. Agency Professionals, July 2016 (% of respondents) - eMarketer
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Concerns About Location Data Among US Client-Side Marketers vs. Agency Professionals, July 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Mobile Marketing Association (MMA)

  • Methodology:

    Data is from the November 2016 Mobile Marketing Association report titled "How Marketers Are Using Location Data - And the Road Ahead" sponsored by Factual. 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g., retail, QSR) and those without. Factual is a provider of location data for mobile advertising, developers and enterprises. The report was co-sponsored by Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear/Telenav, Ubimo, Verve Mobile and xAd.

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