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(% of respondents)
Mobile Marketing Association (MMA)
Data is from the November 2016 Mobile Marketing Association report titled "How Marketers Are Using Location Data - And the Road Ahead" sponsored by Factual. 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g., retail, QSR) and those without. Factual is a provider of location data for mobile advertising, developers and enterprises. The report was co-sponsored by Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear/Telenav, Ubimo, Verve Mobile and xAd.
US Mobile Ad Spending, by Format, 2015-2019 (billions, % change and % of total digital ad spending)
Weekly Time Spent with Select Media/Devices Among US Consumers, Q2 2017 (hrs:min)
Restrictions that US Parent Internet Users Place on Their Child's Mobile Phone Usage, by Age of Child, Aug 2017 (% of respondents in each group)
US Mobile Phone Users Who Report Relationship Trouble*, by Daily Time Spent with Their Phone, Aug 2017 (% of respondents)
Average Daily Time Spent with Select Media/Devices Among US Consumers, Q2 2015, Q2 2016 & Q2 2017 (hrs:mins)
The Global Media Intelligence Report, 2017
Global Social Media StatPack: Platforms, Users and Devices
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Marketers Must Question Location Data Before They Use It for Attribution
Can Too Much Phone Usage Affect a Relationship?
Obsessed Much? Mobile Addiction Is Real