Barriers to Increasing Augmented Reality Marketing Spending at Their Company According to US Senior Marketing Executives, Jan 2018 (% of respondents) - eMarketer
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Barriers to Increasing Augmented Reality Marketing Spending at Their Company According to US Senior Marketing Executives, Jan 2018 (% of respondents)

Barriers to Increasing Augmented Reality Marketing Spending at Their Company According to US Senior Marketing Executives, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Boston Consulting Group (BCG)

  • Methodology:

    Data is from the April 2018 Boston Consulting Group (BCG) report titled "Augmented Reality: Is the Camera the Next Big Thing in Advertising?" Over 55 CMOs and senior marketing executives from the top 200 US advertisers were surveyed in January 2018.

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