B2B Marketers Worldwide Whose Organization Invests in Social Media Advertising vs. Finds Select Platforms Effective*, Sep 2016 (% of respondents) - eMarketer
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B2B Marketers Worldwide Whose Organization Invests in Social Media Advertising vs. Finds Select Platforms Effective*, Sep 2016 (% of respondents)

B2B Marketers Worldwide Whose Organization Invests in Social Media Advertising vs. Finds Select Platforms Effective*, Sep 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Regalix

  • Methodology:

    Data is from the October 2016 Regalix report titled "State of B2B Social Media Marketing 2016." 342 B2B marketers worldwide from a variety of industries were surveyed during August 17-September 8, 2016. 46% of respondents were from North America and 54% from the rest of the world. Respondents identified the role at their company as CXOs (11%), directors (16%), managers (44%), VPs (6%) and other (23%). 63% of respondents worked at service-based companies and 37% worked at product-based companies. Respondents worked at companies with revenues of $10-$100 million (59%), $100-$500 million (15%) and $1+ billion (26%). Regalix is a digital marketing company.

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