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Data is from the October 2016 Regalix report titled "State of B2B Social Media Marketing 2016." 342 B2B marketers worldwide from a variety of industries were surveyed during August 17-September 8, 2016. 46% of respondents were from North America and 54% from the rest of the world. Respondents identified the role at their company as CXOs (11%), directors (16%), managers (44%), VPs (6%) and other (23%). 63% of respondents worked at service-based companies and 37% worked at product-based companies. Respondents worked at companies with revenues of $10-$100 million (59%), $100-$500 million (15%) and $1+ billion (26%). Regalix is a digital marketing company.
Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Marketing Automation Analytics/Reporting Capabilities that Are Most Important According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Sources Used by Senior IT Professionals Worldwide to Keep Ahead of Major Tech/Industry Changes, 2017 & 2018 (% of respondents)
US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
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