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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
US Mobile Ad Spending, In-App vs. Mobile Web, 2015-2018
US Mobile App Install Ad Spending, 2015-2017 (billions, % change and % of total mobile ad spending)
US Adult Related-* vs. Unrelated-Content** Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Average Time Spent per Day with Mobile Messaging Apps by US Adults, 2015-2019
Global Social Media StatPack: Platforms, Users and Devices
Snapchat Usage and Advertising 2017: Separating Fact from Fiction
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Marketers Must Question Location Data Before They Use It for Attribution
Marketers Face Challenges in Working with Location Data
FOMO? Teens Can't Put Down Their Phones