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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Daily Time Spent with Select Media Among US Mothers, Jan 2017 (hrs:mins)
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
Daily Time Spent with Select Devices/Media Among US Parent Internet Users, by Age, Dec 2016 (hours)
Average Time Spent per Day by US Adult Users of Each Major Medium, 2014-2019 (hrs:mins)
Television Update Winter 2016-2017: The Shift in Ad Currency
Q4 2016 Digital Video Trends: Monetization, Audience, Platforms and Content
OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising
Mobile Content Helped Super Bowl Viewers Remember Squarespace's TV Commercial
Listen In: Key Takeaways from the Upfronts
eMarketer Releases New Report on the Challenges of TV Audience Measurement