Attitudes Toward Big Data According to B2B Decision-Makers in Western Europe* and the US, Aug 2016 (% of respondents) - eMarketer
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Attitudes Toward Big Data According to B2B Decision-Makers in Western Europe* and the US, Aug 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Intershop | Vanson Bourne

  • Methodology:

    Data is from the November 2016 Intershop report titled "E-Commerce Report 2016: Taking the fast track into the digital future of B2B commerce" conducted by Vanson Bourne. 400 B2B decision-makers were surveyed by Vanson Bourne in August 2016. Respondents were based in Benelux (n=40), France (n=60), Germany (n=60), the Nordics (n=60), the UK (n=60) and the US (n=120). Respondents were from the following industries: automotive, construction materials, high-tech manufacturing, machinery equipment, telco and utilities, transportation and warehousing, and wholesale trade. Vanson Bourne is a technology market researcher provider. Intershop is a provider of ecommerce solutions.

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