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(% of respondents)
Intershop | Vanson Bourne
Data is from the November 2016 Intershop report titled "E-Commerce Report 2016: Taking the fast track into the digital future of B2B commerce" conducted by Vanson Bourne. 400 B2B decision-makers were surveyed by Vanson Bourne in August 2016. Respondents were based in Benelux (n=40), France (n=60), Germany (n=60), the Nordics (n=60), the UK (n=60) and the US (n=120). Respondents were from the following industries: automotive, construction materials, high-tech manufacturing, machinery equipment, telco and utilities, transportation and warehousing, and wholesale trade. Vanson Bourne is a technology market researcher provider. Intershop is a provider of ecommerce solutions.
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Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
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