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Forrester Consulting | Persado
Data is from the July 2016 Forrester Consulting report titled "Inspire Customers with Emotionally Engaging Content: Contextual Relevance Sparks an Emotional Connection" commissioned by Persado. 100 senior marketers from a variety of industries in France (9%), Germany (8%), Italy (7%), the UK (16%) and the US (60%) were surveyed online in January 2016. Respondents identified their role as C-level executive (15%), director managing a team of managers and high-level contributors (44%) and VP in charge of one or several large departments (41%). Persado is a cognitive content generation platform.
Digital Banner Ad Benchmarks in Select Countries in Europe: Viewability Rate*, Q3 2017 (among impressions measured by Meetrics)
Types of Digital Ad Inventory Purchased Programmatically by Digital Ad Professionals in France, by Channel/Device, Spring 2017 (% of respondents)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Desktop Display Ad Benchmarks in Select Countries: Fraud* Rate, by Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
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The Internet of Things: The Complete Industry-by-Industry Guide for Marketers
Marketing in Italy: The State of Native Advertising
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France
Media Buyers in France See Changing Attribution Models as Risky