Approaches to Personalized Marketing at Their Company According to Senior Marketers in the US and Western Europe*, Jan 2016 (% of respondents) - eMarketer
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Approaches to Personalized Marketing at Their Company According to Senior Marketers in the US and Western Europe*, Jan 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forrester Consulting | Persado

  • Methodology:

    Data is from the July 2016 Forrester Consulting report titled "Inspire Customers with Emotionally Engaging Content: Contextual Relevance Sparks an Emotional Connection" commissioned by Persado. 100 senior marketers from a variety of industries in France (9%), Germany (8%), Italy (7%), the UK (16%) and the US (60%) were surveyed online in January 2016. Respondents identified their role as C-level executive (15%), director managing a team of managers and high-level contributors (44%) and VP in charge of one or several large departments (41%). Persado is a cognitive content generation platform.

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