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(% of respondents)
Forrester Consulting | Persado
Data is from the July 2016 Forrester Consulting report titled "Inspire Customers with Emotionally Engaging Content: Contextual Relevance Sparks an Emotional Connection" commissioned by Persado. 100 senior marketers from a variety of industries in France (9%), Germany (8%), Italy (7%), the UK (16%) and the US (60%) were surveyed online in January 2016. Respondents identified their role as C-level executive (15%), director managing a team of managers and high-level contributors (44%) and VP in charge of one or several large departments (41%). Persado is a cognitive content generation platform.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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