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Forrester Consulting | Persado
Data is from the July 2016 Forrester Consulting report titled "Inspire Customers with Emotionally Engaging Content: Contextual Relevance Sparks an Emotional Connection" commissioned by Persado. 100 senior marketers from a variety of industries in France (9%), Germany (8%), Italy (7%), the UK (16%) and the US (60%) were surveyed online in January 2016. Respondents identified their role as C-level executive (15%), director managing a team of managers and high-level contributors (44%) and VP in charge of one or several large departments (41%). Persado is a cognitive content generation platform.
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Digital Display Ad Benchmarks in Select Countries in Western Europe: Viewability Rate*, Q1 2016-Q1 2017 (among impressions measured by Meetrics)
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