Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Forrester Consulting | Persado
Data is from the July 2016 Forrester Consulting report titled "Inspire Customers with Emotionally Engaging Content: Contextual Relevance Sparks an Emotional Connection" commissioned by Persado. 100 senior marketers from a variety of industries in France (9%), Germany (8%), Italy (7%), the UK (16%) and the US (60%) were surveyed online in January 2016. Respondents identified their role as C-level executive (15%), director managing a team of managers and high-level contributors (44%) and VP in charge of one or several large departments (41%). Persado is a cognitive content generation platform.
Desktop Display Ad Benchmarks in Select Countries: Brand Risk Rate, H1 2017 (among impressions analyzed by Integral Ad Science)
Desktop Display Ad Benchmarks in Select Countries: Fraud* Rate, by Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Desktop Display Ad Benchmarks in Select Countries: Viewability Rate, H1 2017 (among impressions analyzed by Integral Ad Science)
Digital Ad Benchmarks in France: On-Target Rate, by Industry and Device, 2013-2016 (% of impressions measured by Nielsen)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
The Internet of Things: Investment, Growth and Industry Outlook
The Internet of Things: The Complete Industry-by-Industry Guide for Marketers
Marketing in Italy: The State of Native Advertising
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Fraudulence—and Viewability—Higher in Programmatic Digital Display Ads in France
Media Buyers in France See Changing Attribution Models as Risky