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Sprout Social | Survata
Data is from the August 2017 Sprout Social report titled "Q3 2017 Sprout Social Index: Call-Out Culture: People, Brands & the Social Media Power Struggle" conducted by Survata. 1,003 US internet users ages 18-64 were surveyed online during July 10-14, 2017. Sprout Social is a social media analytics and monitoring service.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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