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(% of respondents)
Data is from the December 2016 Bloglovin report titled "The Global Power of Influencers." 22,000 female internet users worldwide were surveyed online in November 2016. The majority of respondents were from North America. Respondents were drawn from Bloglovin's user base. Bloglovin is a blog reader platform.
Internet Users Worldwide Who Post Online Reviews vs. Use Reviews for Product* Research, by Age, Q3 2017 (% of respondents in each group)
Internet Users Worldwide Who Discover New Brands via Endorsements by Celebrities*, by Demographic, Q2 2017 (% of respondents in each group)
Primary Channel Used to Access News Content According to Internet Users Worldwide, by Age, Feb 2017 (% of respondents)
Retail/Social Media Sites Where Digital Buyers Worldwide Share Reviews, by Generation, May 2016 (% of respondents in each group)
User-Generated Share of Posts on Moments* Among WeChat Users Worldwide**, by User Type, 2016 (% of total in each group)
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