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Webinars

  • Mobile Advertising—Five Things You Need to Know Now

    Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile

    February 4, 2016 | Mobile

  • Loyalty Marketing—Creating Stickiness in a Mobile World

    Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.

    January 28, 2016 | Retail & Ecommerce

  • Cross-Device Targeting—What to Watch for in 2016

    Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?

    January 14, 2016 | Media Buying

  • Key Digital Trends for 2016

    What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials

    December 9, 2015 | Advertising & Marketing

  • Social Marketing Trends for 2016

    Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability

    December 3, 2015 | Social Media

  • Six B2B Mobile Marketing Trends for 2016

    The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?

    November 19, 2015 | B2B

  • The Multitasking Consumer—So Many Screens, So Little Time

    How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?

    November 5, 2015 | Media Buying

  • Making Attribution Work in the Age of Big Data

    There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?

    October 22, 2015 | Marketing Technology

  • Demystifying Mobile Attribution

    Roughly 50% of client-side marketers said they are not measuring the return on their mobile marketing and media investment, let alone quantifying the contribution that mobile is making compared with traditional channels. One reason: Attribution with mobile in the mix is complicated. But it’s certainly not impossible. Topics in this webinar include: How are brands quantifying the value of mobile marketing and media? How can marketers approach attribution to accurately measure mobile? What are some of the biggest challenges and most effective workarounds for assigning conversion credit to mobile?

    October 8, 2015 | Mobile

  • Online Holiday Shopping Forecast and Trends 2015

    Retailers are looking forward to a strong holiday season. eMarketer expects November and December retail sales to grow faster than they have since 2011, and digital holiday sales growth will be more than twice as rapid. Topics in this webinar include: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?

    September 17, 2015 | Retail & Ecommerce | Marketing Technology

  • Creating Ads on the Fly—New Opportunities in Programmatic

    This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?

    August 27, 2015 | Marketing Technology | Media Buying

  • The Future of Digital Identity

    As a consumer, you know how difficult it can be to manage your identity online. How many email addresses, usernames, passwords and profiles do you maintain across a variety of platforms and devices? We’re betting the answer is several. As a marketer, you know your target audience is in the same boat—so how can you make sense of it all and get the right message to the right person? Topics in this webinar include: What tools and strategies can marketers use to deal with the fragmentation of digital identity? How are consumers attempting to take control of their identity online? What changes in digital identity will come as the internet of things takes deeper hold?

    August 6, 2015 | Advertising & Marketing | Retail & Ecommerce

  • Marketing Technology—Nine Important Trends for Brands and Agencies

    Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues

    July 23, 2015 | Marketing Technology

  • Six Trends in the Shifting World of Mcommerce

    US consumers will spend nearly $75 billion this year on retail sales transacted on smartphones, tablets and other mobile devices, and double-digit growth in retail mcommerce sales will continue for several more years. Topics in this webinar include: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?

    July 9, 2015 | Retail & Ecommerce

  • Wearables—10 Insights on Device Adoption and Business Opportunities

    Wearables aren’t part of most marketing plans today, but forward-looking estimates suggest they should be soon. Topics in this webinar include: Who wants wearable devices, and what will consumers do with them? Which types of wearables will take hold in the marketplace? What are the opportunities for marketers to reach consumers via such devices? How are companies integrating wearables into their business plans?

    June 25, 2015 | Mobile

  • Key Trends in Mobile Advertising

    This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads

    June 11, 2015 | Mobile

  • Programmatic Video—The Dramatic Rise of Connected TV, Apps and Ad Spending

    Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising

    May 28, 2015 | Video

  • Digital Media Scorecard—How Canadian Marketers Rate the Effectiveness of Digital Ad Formats and Channels

    Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?

    May 20, 2015 | Advertising & Marketing

  • Omnichannel Retail—Seven Trends in 2015

    Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?

    May 14, 2015 | Retail & Ecommerce

  • Mobile Mexico 2015—Ad Spending Now Growing Faster than Usage

    Mexico is the only major market in Latin America yet to achieve full mobile connection penetration of the population, but it leads in smartphone and tablet usage. This webinar (presented in Spanish) provides an overview of the demographic segments, devices and operating systems that make up the mobile market in Mexico, as well as mobile internet activities among its users. It also examines mobile ad spending trends, where advertisers are trying to connect with this audience and how they are measuring success.

    April 30, 2015 | Mobile

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