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eMarketer Webinar

Thursday, September 29, 1pm ET

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  • Programmatic Advertising—Rising Investment and New Realities

    Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.

    September 22, 2016 | Marketing Technology | Media Buying

  • Social Ad Effectiveness—Four Things You Need to Know

    Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective its proved to be. Topics in this webinar include: Why many marketers now rate social media advertising as more effective than search; What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general; How mobile fits in with social media ad measurement and engagement; Why brands are latching on to new social networks like Snapchat.

    September 15, 2016 | Media Buying | Social Media

  • Online Holiday Shopping Forecast and Trends 2016

    Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?

    September 8, 2016 | Retail & Ecommerce

  • The Changing Path to Purchase—What It Means to Add Mobile to the Mix

    As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.

    August 25, 2016 | Retail & Ecommerce

  • Seven Ecommerce Trends You Need to Understand Now

    Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.

    July 28, 2016 | Retail & Ecommerce

  • Immersive Media—A New Frontier Powered by Virtual and Augmented Reality

    The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.

    July 13, 2016 | Advertising & Marketing

  • Predictive Marketing—Using Data Decisively at Every Stage of the Funnel

    A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.

    June 22, 2016 | Marketing Technology

  • Mcommerce Trends for 2016—Behind the Rapid Growth

    Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.

    June 16, 2016 | Retail & Ecommerce

  • Customer Experience Strategy in an Always-On World

    Customers are basing their expectations today on their interactions with firms like Airbnb, Amazon and Uber. In response, brands are focusing now more than ever on creating and delivering the same type of seamless customer experiences. Topics in this webinar include: Understanding the evolving nature of today’s always-on, need-it-now customers; Key functions being carved out at brands to help achieve customer experience goals; The role client-side marketers are taking to define and deliver on their customer experience strategy; Approaches to measure and analyze customer experience improvements.

    May 19, 2016 | Retail & Ecommerce

  • US Election 2016—Spotlight on Digital Advertising, Data and Targeting

    Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising

    May 5, 2016 | Advertising & Marketing

  • Multichannel Marketing—Navigating the Increasingly Complex Customer Journey

    Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?

    April 20, 2016 | Advertising & Marketing

  • B2B Marketing Automation—What's New in 2016

    Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.

    April 14, 2016 | Marketing Technology

  • Maximizing your B2B Content Marketing ROI

    The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?

    April 7, 2016 | Advertising & Marketing

  • Social Listening for US Brands—Deriving Actionable Insights from Conversations

    Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.

    March 24, 2016 | Social Media

  • Marketing Technology—The Developments That Matter the Most in 2016

    Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.

    March 10, 2016 | Marketing Technology

  • Lessons from Holiday Shopping 2015—What You Need to Know for 2016

    eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In this webinar, we take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Topics include: How the overall retail sector performed during the 2015 holiday season; Why experiential gifts were one significant holiday trend of 2015; How consumers used their phones and other mobile devices to shop last holiday season; How deal-seeking behaviors are changing the holiday shopping calendar.

    February 25, 2016 | Retail & Ecommerce

  • Mobile Advertising—Five Things You Need to Know Now

    Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile

    February 4, 2016 | Mobile

  • Loyalty Marketing—Creating Stickiness in a Mobile World

    Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.

    January 28, 2016 | Retail & Ecommerce

  • Cross-Device Targeting—What to Watch for in 2016

    Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?

    January 14, 2016 | Media Buying

  • Key Digital Trends for 2016

    What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials

    December 9, 2015 | Advertising & Marketing

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