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eMarketer Webinar

Thursday, September 18, 1 pm ET
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Holiday Shopping 2014—
Online Trends and Forecast

Recent Webinars

Thursday, September 04, 2014
Nearly three-quarters of business-to-business (B2B) marketers plan to increase their content marketing spending this year, yet most of them say they actually aren’t satisfied with the results. But what results are they seeking? Topics in this webinar include: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?
Thursday, August 21, 2014
The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
Thursday, July 24, 2014
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Thursday, July 17, 2014
This webinar (presented in Spanish) explores some of the socioeconomic factors that affect millennials in Mexico, and analyzes the way they use the internet, mobile devices and digital media. Topics in this webinar include: Who are Mexico’s millennials and what forces are shaping them as consumers? How do members of this generation use the internet? What are some of the differences between the younger and older members of this group?
Thursday, June 26, 2014
Marketers: Are you able to keep track of consumers as they move from desktop to smartphone to tablet and back again—all in the space of a single day? Topics in this webinar include: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?
Tuesday, June 03, 2014
The UK continues to be one of the world’s most advanced and innovative digital markets. Nearly 54% of the population will use a smartphone this year, for example, and a similar number are using the mobile internet, according to our estimates. Topics in this webinar include: How is the proliferation of media devices and platforms changing UK consumer behavior, including shopping and buying habits? How is the notion of big data affecting UK marketers and consumers? How are developments in real-time ad buying and content marketing changing the game for marketers and consumers?
Thursday, May 22, 2014
The digital display advertising space is rapidly evolving to provide a richer storytelling experience for a more engaged audience—wherever that audience may be. Topics in this webinar include: How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars; How brands are using programmatic direct to integrate richer advertising experiences with customer data; The types of customer data brands will focus on in 2014; How viewability will affect digital display in the coming year.
Thursday, May 01, 2014
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
Thursday, April 17, 2014
Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort. Topics in this webinar include: Why is it important to measure RTM? What role do social media metrics play in assessing RTM’s effectiveness? How can brands determine RTM’s business impact? What strategies are used by marketers like MINI, Nestlé Purina and Visa?
Tuesday, March 25, 2014
The UK is at a critical inflection point, as consumers’ media consumption shifts to digital. Driven by skyrocketing mobile usage, time spent with digital media is poised to overtake traditional linear TV for the first time. Topics in this webinar include: How much time do consumers spend with television, digital and other channels? How meaningful are traditional categorizations of media consumption? How is mobile affecting consumer attitudes and behaviors?
Thursday, March 20, 2014
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Thursday, February 20, 2014
Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Topics in this webinar include: The two main approaches to cross-platform attribution; Viewability and third-party tracking; Mobile-specific tactics for attributing smartphone and tablet influence.
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