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eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates

By 2021, pay TV audience will shrink nearly 10%

New York, NY (September 13, 2017) — eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.  This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in our Q1 forecast for 2017. As a result, TV’s share of total media ad spending in the US will drop to 34.9%, and is expected to fall below 30% by 2021.

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For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on September 13, 2017.