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eMarketer Increases Estimates for Social Media Usage in China

More than 80% of internet users will use a social network regularly

London, UK (June 27, 2017) — More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.

eMarketer has raised its previous estimates for social network user growth in China by more than 4%, mainly because of older users increasingly using homegrown messaging platform WeChat to perform a myriad of tasks that reach far beyond messaging. For example, 62.0% of internet users ages 55 to 64 in the country will be social network users this year—equating to 28.8 million individuals.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 27, 2017.