Friday, March 14, 2014
eMarketer: Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile
Overall desktop ad spending set to decline in 2014 while mobile grows 83.0%
NEW YORK, NY (March 13, 2014)—Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads. Meanwhile, overall desktop ad spending increased just 2.3% last year, according to eMarketer.
Read the full press release for eMarketer’s latest figures on US ad spending.
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