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eMarketer Chart

US Millennial Snapchat Users and Penetration, 2014-2020 (millions, % change and % of millennial smartphone users)

Chart Profile

  • Measurement:

    (millions, % change and % of millennial smartphone users)

  • Data Covered:

  • Source:

    eMarketer

  • Methodology:

    Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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