Schedule a Demo
Does My Company Subscribe?
(millions, % change and % of millennial smartphone users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Frequency with Which US Snapchat Users Skip Ads on Snapchat, by Gender, May 2017 (% of respondents in each group)
Reasons that US Instagram Users Use Instagram, by Gender, May 2017 (% of respondents in each group)
Reasons that US Snapchat Users Use Snapchat, by Gender, May 2017 (% of respondents in each group)
US Internet Users Who Use Select Social Media Platforms, by Gender, May 2017 (% of respondents in each group)
US Social Media User Share for Select Platforms, by Age, March 2017 (% of total)
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
AOL Sees Success with Snapchat Advertising to Millennials
Young Millennials Are All About Snapchat
Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms