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(% of total impressions analyzed by Kinetic Social)
Data is from the July 2016 Kinetic Social "Q2 2016 Social Trends Report." Data is based on 2 billion social ad impressions measured during Q2 2016. Data includes ad spending for all ad types on Facebook, Instagram, Pinterest and Twitter, across both desktop and mobile devices. More than 90% of Kinetic Social's clients are from the US. Kinetic Social is a programmatic social media platform that delivers paid social ads.
Social Engagement Share for Video Content on US Brand Pages, by Platform, 2015 & 2016 (% of total)
Top 25 US Social Media Brand Pages, Ranked by Total Engagement Actions on Video Content, 2016 (millions)
Social Engagement Metrics for US YouTube Brand Pages, 2015 & 2016
Difference Between Facebook and YouTube Video Ad ROI According to US Ad/Marketing Professionals, Sep 2015-Feb 2017 (% of respondents)
US Facebook Video Ad Benchmarks: Completion Rate, by Ad Length, Q3 2016 (% of total impressions analyzed by Kinetic Social)
US Social Trends for 2016: eMarketer Predictions for Video, Viewability, Buy Buttons, Messaging and More
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