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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
US Smartphone Owners Who Are Influenced to Shop In-Store via Online Ads vs. Holiday Emails, by Age, Sep 2017 (% of respondents in each group)
Average Daily Time Spent on the Top 3 US Banking Apps, H1 2017 (mins:secs)
Top 10 US Insurance Sites, Ranked by Total Traffic, H1 2017 (millions and % of total*)
Average Daily Time Spent on the Top 3 US Insurance Apps, H1 2017 (mins:secs)
Primary Method Used by US Adults to Watch TV, by Age, Aug 2017 (% of respondents)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
As Video Content Grows, Traditional Content Management Systems Aren't Cutting It
Pinterest Uses Search Advertising to Stand Out in the Social Media Space
Female Influencers Sidestep Snapchat
Listen In: Understanding the Challenges of Cross-Channel Attribution