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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Leading Super Bowl Advertisers, Ranked by Ad Spending, 2016
Super Bowl In-Game vs. Pregame/Postgame Ad Spending, 2007-2016 (millions)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q3 2016 (% of total on Smaato's platform)
Marketing Tactics Used by US Content Marketers to Distribute Content, Sep 2016 (% of respondents)
Types of Content Created vs. Considered Most Effective According to US Content Marketers, Sep 2016 (% of respondents)
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer
Fake News, Ad Fraud Could Have Advertisers Pulling Dollars Out of Digital
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Five Things You Don't Know About Influencer Marketing
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