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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Likelihood that US Millennial Internet Users Would Purchase Products/Services from Brands Using a Chatbot, Dec 2016 (% of respondents)
US Millennial Chatbot Users' Primary Attitude Toward Their Experience Using Chatbots, Dec 2016 (% of respondents)
Primary Way in Which US Millennial Male Internet Users Get Their News, Nov 2016 (% of respondents)
Factors that Influence US Internet Users' Loyalty to Brands/Companies, Aug 2016 (% of respondents)
Leading Methods for Viewing TV Shows According to US Millennial Male Internet Users, Nov 2016 (% of respondents)
US Digital Users: The eMarketer Forecast for 2017
Marketing Technology 2017: Putting Customer Data at the Center
Hearst Invests in Artificial Intelligence and Augmented Reality
For Honest Tea, Programmatic Is Key to Optimizing Small Budget
What Do Teen Influencers Watch on YouTube?
Nestlé Waters: Brand, Publisher Goal Is Still About 'Telling Interesting Stories'