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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
US Internet Users Who Have Read a Significant Other's Text Messages, Social Media or Emails, by Age, July 2017 (% of respondents in each group)
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Household Penetration of Select Devices/Technologies, by Age, Q1 2017 (% of total in each group)
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2016 & Q1 2017 (hrs:min)
Virtual and Augmented Reality StatPack: Current Forecasts and the State of the Market
B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online
Cuteness Sells: The New Twist Scotch-Brite Puts on Influencer Marketing
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Listen In: Sizing Up the Pay TV Market
People Will Watch a Full Video Ad … If They Get Rewarded