Social Network Users and Penetration Worldwide, 2016-2021 (billions, % change and % of internet users)

Chart Profile

• Measurement:

  (billions, % change and % of internet users)

• Data Covered:

  • Video
  • Social Media

• Source:

  eMarketer

• Methodology:

  Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.