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Morar Consulting | Squiz
Data is from the February 2017 Squiz report titled "State of Marketing Technology 2017" conducted by Morar Consulting. 608 senior marketers from various industries in Australia (33%), the UK (34%) and the US (33%) were surveyed in January 2017. Respondents worked at companies with 500+ employees. Squiz is a digital agency.
Mobile Display Ad Benchmarks in Select Countries in Asia-Pacific: In-App vs. Mobile Web Impression Share, H1 2017 (% of total impressions served on the Vpon network)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Click Share, Q2 2017 (among impressions analyzed by Polar)
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q2 2017 (among impressions analyzed by Polar)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
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