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Morar Consulting | Squiz
Data is from the February 2017 Squiz report titled "State of Marketing Technology 2017" conducted by Morar Consulting. 608 senior marketers from various industries in Australia (33%), the UK (34%) and the US (33%) were surveyed in January 2017. Respondents worked at companies with 500+ employees. Squiz is a digital agency.
Current Stage of Data Integration Across Marketing Technologies According to Marketers Worldwide, Jan 2018 (% of respondents)
Priorities vs. Challenges of Marketing Data and Technology Strategy According to Marketers Worldwide, Jan 2018 (% of respondents)
Actions that Their Company Is Taking to Help Achieve Their Go-to-Market Goals According to US B2B Professionals, Nov 2017 (% of respondents)
Effective vs. Difficult Tactics Used in 2018 Digital Marketing Plans According to B2B Marketers Worldwide (% of respondents)
B2B Marketing Professionals in Australia Whose Marketing Automation System Is Integrated with CRM, Nov 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Programmatic Platforms Face Pressure to Reduce Client Fees, Infrastructure Costs
What’s the Biggest Vulnerability of Marketers’ Shadow IT Tools?
Most Marketers Believe Tracking Cookies Will No Longer Be Needed
Why Building AI Products Requires Big Investment