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Morar Consulting | Squiz
Data is from the February 2017 Squiz report titled "State of Marketing Technology 2017" conducted by Morar Consulting. 608 senior marketers from various industries in Australia (33%), the UK (34%) and the US (33%) were surveyed in January 2017. Respondents worked at companies with 500+ employees. Squiz is a digital agency.
Content Marketing Tools Used by Their Company According to Content Marketers in Australia, July 2017 (% of respondents)
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
The Internet of Things: Investment, Growth and Industry Outlook
The Internet of Things: The Complete Industry-by-Industry Guide for Marketers
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Almost Half of Marketing Emails in Australia Are Opened on Mobile
IT Professionals in Australia See Benefits, and Barriers, to Cloud Technologies