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Morar Consulting | Squiz
Data is from the February 2017 Squiz report titled "State of Marketing Technology 2017" conducted by Morar Consulting. 608 senior marketers from various industries in Australia (33%), the UK (34%) and the US (33%) were surveyed in January 2017. Respondents worked at companies with 500+ employees. Squiz is a digital agency.
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Primary Attitude Toward Using a Chatbot to Talk to a Company Among Chatbot Users in Select Countries, April 2017 (% of respondents)
Digital Display Ad Benchmarks in Select Countries: Viewability Rate, H2 2016 (among impressions analyzed by Integral Ad Science)
Digital Display Ad Benchmarks in Select Countries: Brand Risk Rate, H2 2016 (among impressions analyzed by Integral Ad Science)
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