Mobile Share of Average Time Spent per Day with Major Media by UK Adults vs. Mobile Share of UK Total Media Ad Spending, 2016-2018 (% of total) - eMarketer
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Mobile Share of Average Time Spent per Day with Major Media by UK Adults vs. Mobile Share of UK Total Media Ad Spending, 2016-2018 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    eMarketer

  • Methodology:

    Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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