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Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Mobile Share of Time Spent on Digital Retail Sites/Apps Among Internet Users in Select Countries, May 2017 (% of total)
Average Time Spent with Mobile Apps vs. Total Mobile Internet Among Mobile Internet Users in Select Countries, May 2017 (minutes and % of total)
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
Global Social Media StatPack: Platforms, Users and Devices
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
Smartphone Use Headed for a New Milestone in the UK
In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go