Mobile App Activities Conducted by Smartphone Users in Select Countries, May 2017 (% of respondents) - eMarketer
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Mobile App Activities Conducted by Smartphone Users in Select Countries, May 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Google | Ipsos MORI

  • Methodology:

    Data is from the August 2017 Ipsos MORI report titled "Something for Everyone: Why the growth of mobile apps is good news for brands" sponsored by Google. 12,301 smartphone users ages 18-64 were surveyed online during April-May 2017. Respondents were based in France (n=2,135), Germany (n=2,087), Italy (n=2,000), the Netherlands (n=2,008), the UK (n=2,071) and the US (n=2,000). The results were weighted to targets from Google's Connected Consumer Study 2016 and Ipsos Global Trends 2017.

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