More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.View this Report
As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.
There are 36 charts about 'Mobile Search'
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How Do Mobile Search Engine Users in China Access Mobile Search Engines? (% of respondents, June 2019)
Search Engine Users in China Who Have Searched for Products/Services via WeChat, June 2019 (% of respondents)
Mobile Search Engine Users and Penetration in China , 2013-2019 (millions and % of mobile internet users)
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Location-Based Advertising Is Becoming More Costly
Dec 17, 2019
Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.