Mobile Messaging
Reports
Push Notifications 2018
This report examines the latest trends in push notifications, offers guidance on developing strong metrics for measuring campaign success, and provides practical advice for garnering opt-ins and using personalization to improve outcomes.
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Interviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 210 charts about 'Mobile Messaging'
Most Recent Charts
Average Time per Day that UK Children Spend on Select Social Media Platforms on Weekdays vs. Weekends, Aug 2018 (hrs:mins)
UK Children Who Use vs. Have Their Own Accounts for Select Social Media Platforms, by Age, Aug 2018 (% of respondents)
What Types of Mobile Apps Have Smartphone Users in Mexico Installed? (millions and % of respondents, by type, Q2 2018)
Instant Messenger Platforms Used by Internet Users in France, Feb 2019 (% of respondents)
What Methods Do US Grandparents Use to Communicate with Their Grandchildren? (% of respondents, Sep 2018)
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Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.