Mobile Messaging

Reports

Report by Rahul Chadha Sep 19, 2018

Messaging Apps and Marketing 2018

With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.

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Social Network Users in Asia-Pacific 2018

Gauging Facebook's Growth Across the Region

Changes to Facebook Advertising After Cambridge Analytica

What's Happening with Usage, Advertising and Data Privacy

APAC Tech Leaders StatPack

Key Digital Companies in Asia-Pacific

Forecasts

Interviews

What Marketers Need to Do Differently on Facebook Messenger

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

Liz Cole

Vice President, Group Director of Social Strategy

Digitas

How the New Texting Standard Will Change Messaging and Marketing

John Duffy

Co-Founder, CEO

3Cinteractive

How Quartz Turns Content Into Conversations for Facebook Messenger

John Keefe

Bot Developer and App Product Manager

Quartz

Charts

What Mobile Internet Activities Have Mobile Internet Users in China Conducted? Dec 2017 & June 2018 (millions, % reach and % change)

What Communication Method Has Innovated the Most According to US Business Professionals? June 2018 (% of respondents)

US Unique Monthly Visitors to Facebook Mobile Apps, July 2017 & July 2018 (millions)

Reasons that US Smartphone Owners Unsubscribe from a Brand/Company's Mobile Messaging, March 2018 (% of respondents)

Why Do US Smartphone Owners Subscribe to a Brand/Company's Mobile Messaging? March 2018 (% of respondents)

More On: Mobile Messaging

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Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

WhatsApp Moves to Monetize

Aug 06, 2018

Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

Mapping the Worldwide Messaging App Market

Jul 30, 2018

How big is the worldwide market for messaging apps and where is the growth strongest? On the latest episode of "Behind the Numbers," we dig into the data and trends with eMarketer's Andrea Szasz and Rahul Chadha.

What Messaging Platforms Are US Smartphone Owners Interested in Using to Engage with Brands? March 2018 (% of respondents)

Jul 19, 2018

Mobile Message Performance Metrics Worldwide: Open Rates for Mobile Email and Push Notifications, With vs. Without Emojis, June 2018 (among messages delivered via Leanplum)

Jul 17, 2018