Mobile Messaging

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Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

WhatsApp Moves to Monetize

Aug 06, 2018

Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

Mapping the Worldwide Messaging App Market

Jul 30, 2018

How big is the worldwide market for messaging apps and where is the growth strongest? On the latest episode of "Behind the Numbers," we dig into the data and trends with eMarketer's Andrea Szasz and Rahul Chadha.