Mobile Messaging

Interviews

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This Is the Biggest Mistake You Can Make with Push Notifications

Nov 16, 2018

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Oct 02, 2018

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

What Marketers Need to Do Differently on Facebook Messenger

Sep 10, 2018

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

How the New Texting Standard Will Change Messaging and Marketing

Sep 10, 2018

John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.

How Quartz Turns Content Into Conversations for Facebook Messenger

Sep 10, 2018

John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.

WhatsApp Moves to Monetize

Aug 06, 2018

Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

Mapping the Worldwide Messaging App Market

Jul 30, 2018

How big is the worldwide market for messaging apps and where is the growth strongest? On the latest episode of "Behind the Numbers," we dig into the data and trends with eMarketer's Andrea Szasz and Rahul Chadha.