Reports

Latest Report Media Mobile Retail & Ecommerce Marketing Industries

Report by Man-Chung Cheung Mar 15, 2018

APAC Tech Leaders StatPack

The most disruptive, transformation companies in the region.

View this Report

US Social Network Users

eMarketer's Estimates for 2018–2022

US Social Trends for 2018

eMarketer's Predictions for the Year

Messaging App Usage Worldwide

eMarketer's Updated Forecast, Leaderboard and Behavioral Analysis

Forecasts

Interviews

Moving Beyond the Gimmicks with Chatbots

Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers in more ways than they might realize.

Caroline Klatt

CEO

Headliner Labs

Marketers’ Roundtable: How Effective Is Snapchat Advertising in 2017?

Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform

From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App

Jane Buckingham

Founder

Trendera

Mobile Messaging

Reports

APAC Tech Leaders StatPack

More Reports

US Social Network Users

US Social Trends for 2018

Messaging App Usage Worldwide

Forecasts

Interviews

Moving Beyond the Gimmicks with Chatbots

Marketers’ Roundtable: How Effective Is Snapchat Advertising in 2017?

From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App

Charts

Most Recent Charts

Leading Instant Messaging Services Used by Instant Messaging Users in South Korea, Sep 2017 (% of respondents)

Leading App Categories that Smartphone Users in South Korea Use on Their Smartphone, Sep 2017 (% of respondents)

US Internet Users Who Use Select Messaging Apps Daily, by Demographic, Jan 2018 (% of respondents in each group)

Messaging Platforms Used* by Consumers in Russia, by Age, Dec 2017 (% of respondents in each group)

Top 9 UK Social Media/Messaging Platforms, Ranked by Unique Visitors, March 2018 (millions)

More On: Mobile Messaging

Mobile App Engagement Performance Metrics Worldwide: Number of Usage Sessions with Targeted vs. Broadcast Push Notifications, Feb 2018 (% of total users on Localytics platform)

Mobile App Engagement Performance Metrics Worldwide: Number of Usage Sessions with Push Notifications Enabled vs. Disabled, Feb 2018 (% of total users on Localytics platform)

US Mobile App Users Who Have Made an In-Store Purchase After Receiving a Personalized* vs. Location-Based Push Notification, Nov 2017 (% of respondents)

Social Media Platforms/Communication Apps Used Daily by UK Child and Teen Internet Users, Dec 2017 (% of respondents)

US Unique Monthly Visitors to Facebook Mobile Apps, Oct 2017-Feb 2018 (millions)

Social Media Apps Used Daily by Teen Internet Users in Germany, Dec 2017 (% of respondents)

Smartphone Activities Conducted by Teen Internet Users in Germany, Dec 2017 (% of respondents)

WhatsApp Users in Brazil Who Primarily Conduct Voice Calls on WhatsApp vs. via Carrier*, by Frequency, Jan 2018 (% of respondents)

Mobile Messaging Activities Conducted by Mobile Messaging App Users in Brazil, by Platform, Jan 2018 (% of respondents)

Frequency with Which Mobile Phone Owners in Brazil Use Select Mobile Messaging Apps, Jan 2018 (% of respondents)

Smartphone Users in Mexico Who Have Installed Mobile Apps, by Type, Q2 2017 (millions and % of respondents)

Smartphone Activities Conducted by Smartphone Users in Urban* India, Feb 2018 (% of respondents)

Reasons that Mobile Messaging App Users in Brazil Communicate with Brands, by Platform, Jan 2018 (% of respondents)

Frequency with Which US Internet Users Use Snapchat, Feb 2018 (% of respondents)

WeChat Looks to AI, Physical Retail to Drive User Growth