Mobile Messaging
Reports
Push Notifications 2018
This report examines the latest trends in push notifications, offers guidance on developing strong metrics for measuring campaign success, and provides practical advice for garnering opt-ins and using personalization to improve outcomes.
View this ReportForecasts
Interviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 841 charts about 'Mobile Messaging'
Most Recent Charts
What Social Networks/Chat Apps Do Consumers in Quebec Use? (% of respondents, 2016 & 2018)
Share of Time Spent on Mobile Apps Among Mobile Internet Users in China, by Category, Nov 2018 (% of total)
Top 8 Messaging Apps Among Internet Users in France, Ranked by Monthly Unique Visitors, 2018 (millions)
Average Monthly Time Spent per UK Internet User on Social Media and Messaging Apps, by Platform, Dec 2018 (minutes)
US Internet Users Who Have Used Group Chat Messaging, by Age, Dec 2017 & Dec 2018 (% of respondents in each group)
More On: Mobile Messaging
See AllFour Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.
Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users
Feb 01, 2019
The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.
How Often Do US Internet Users Use Group Chat Messaging? (% of respondents, by demographic, Dec 2018)
Jan 23, 2019
Communication Apps Used by Communication App Users in Malaysia, Aug 2018 (% of respondents)
Jan 11, 2019
Top 15 Types of Mobile Apps Installed* by Smartphone Users in Japan, Nov 2018 (% of respondents)
Dec 17, 2018
Which Social Media/Messaging Platforms Do Teens in Germany Use*? (% of respondents, 2017 and 2018)
Nov 28, 2018
Which Messaging Platforms Do Consumers in Russia Use? (% of respondents by age and gender, Sep 2018)
Nov 22, 2018
This Is the Biggest Mistake You Can Make with Push Notifications
Nov 16, 2018
When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.
