Mobile Messaging
Reports
Global Messaging Apps 2019
It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.
View this ReportForecasts
- Digital Ad Spending
- Mobile Ad Spending
- Mobile Messaging App Users
- Time Spent with Mobile
- Digital Ad Spending, US
- Facebook, US
- Mobile Ad Spending, US
- Mobile Messaging App Users, US
- Mobile Messaging App Users, Worldwide
- Mobile Messaging App Users, by Country
- Time Spent with Mobile, US
- WhatsApp, US
- WhatsApp, by Country
Interviews
The Mistakes Marketers Make with Web Push Notifications
Web push notifications seem to be popping up everywhere, and that's the problem. Too often, marketers aren't waiting to demonstrate value before asking for the opt-in.
Keith Sibson
Senior Vice President, Product and Marketing
PostUp
Charts
There are 160 charts about 'Mobile Messaging'
Most Recent Charts
Which Mobile Apps Can Internet Users in Denmark, Norway and Sweden Not Live Without? (% of respondents, Q3 2019)
Top 10 Apps Used by Child Internet Users in Ireland, June 2019 (% of respondents)
Average Number of Messages US Families Exchange Daily, Aug 2019 (% of respondents)
How Many Mobile Messaging App Users Are There Worldwide? (billions, % change and % of smartphone users, 2018-2023)
Mobile Messaging App User Penetration Worldwide, by Country, 2019 (% of smartphone users)
More On: Mobile Messaging
See AllAdvertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads
Oct 17, 2019
Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.
WhatsApp Is Becoming a Key Driver of Mobile Messaging Growth
Sep 23, 2019
In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.
Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Traditional Text Messages Are Finally Changing
Sep 09, 2019
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
