Mobile Messaging
Reports
Global Messaging Apps 2019
It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.
View this ReportForecasts
- Digital Ad Spending
- Mobile Ad Spending
- Mobile Messaging App Users
- Time Spent with Mobile
- Digital Ad Spending, US
- Facebook, US
- Mobile Ad Spending, US
- Mobile Messaging App Users, US
- Mobile Messaging App Users, Worldwide
- Mobile Messaging App Users, by Country
- Time Spent with Mobile, US
- WhatsApp, US
- WhatsApp, by Country
Interviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 168 charts about 'Mobile Messaging'
Most Recent Charts
Importance of Select Emerging Technologies in 2020 According to Client-Side Marketers and Agency Executives Worldwide (% of respondents)
What Types of Text Messages Do US Internet Users Receive from Businesses? (% of respondents, June 2019)
How Quickly Do US Internet Users Respond to Text Messages? (% of respondents, June 2019)
How Do Internet Users Worldwide Use Mobile Messaging to Interact with Businesses? (% of respondents, Aug 2019)
Reasons Why Internet Users Worldwide Disable App-Based Notifications on Their Smartphone, Aug 2019 (% of respondents)
More On: Mobile Messaging
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Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads
Oct 17, 2019
Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.
