Mobile Messaging
Reports
Push Notifications 2018
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It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 796 charts about 'Mobile Messaging'
Most Recent Charts
Mobile App Push Notification Performance Metrics Worldwide, by OS, Jan-Oct 2018
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
How Often Do US Teens Text? (% of teen internet users, April 2018)
How Would WhatsApp Users in Brazil Like to Make Payments on WhatsApp? (% of respondents, July 2018)
How Often Do Mobile Phone Owners in Brazil Use Select Mobile Messaging Apps? (% of respondents, July 2018)
More On: Mobile Messaging
See AllThis Is the Biggest Mistake You Can Make with Push Notifications
Nov 16, 2018
When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Oct 02, 2018
Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.
When Toyota Advertises on Twitter and Snapchat, Users Listen
Oct 02, 2018
Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.
Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.
What Marketers Need to Do Differently on Facebook Messenger
Sep 10, 2018
Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.
How the New Texting Standard Will Change Messaging and Marketing
Sep 10, 2018
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
How Quartz Turns Content Into Conversations for Facebook Messenger
Sep 10, 2018
John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.
What Do Mobile Messaging App Users in Brazil Do on Mobile Messaging Apps? (% of respondents, July 2018)
Aug 30, 2018
Why Do Mobile Messaging App Users in Brazil Communicate with Brands? (% of respondents, July 2018)
Aug 30, 2018
WhatsApp Moves to Monetize
Aug 06, 2018
Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.
Mapping the Worldwide Messaging App Market
Jul 30, 2018
How big is the worldwide market for messaging apps and where is the growth strongest? On the latest episode of "Behind the Numbers," we dig into the data and trends with eMarketer's Andrea Szasz and Rahul Chadha.