Mobile Messaging
Reports
Push Notifications 2018
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View this ReportInterviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 826 charts about 'Mobile Messaging'
Most Recent Charts
Which Social Media/Messaging Platforms Do Teens in Germany Use*? (% of respondents, 2017 and 2018)
Which Messaging Platforms Do Consumers in Russia Use? (% of respondents by age and gender, Sep 2018)
How Do Mobile Push Notifications from Brands Influence US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)
How Many Messaging Apps Have US Internet Users Used in the Past Month? (% of respondents, Oct 2018)
Digital Activities Conducted by Internet Users in China, H1 2018 (millions and % reach)
More On: Mobile Messaging
See AllThis Is the Biggest Mistake You Can Make with Push Notifications
Nov 16, 2018
When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.
Leading Mobile Internet Activities Among Mobile Internet Users in China, H1 2018 (millions and % reach)
Oct 30, 2018
Social Network/Chat App User Penetration Among Internet Users in Japan, by Platform, 2018 (% of respondents)
Oct 24, 2018
Which Social Media/Messenger Platforms Do Consumers in Germany Use*? (% of respondents, April 2018)
Oct 09, 2018
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Oct 02, 2018
Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.
When Toyota Advertises on Twitter and Snapchat, Users Listen
Oct 02, 2018
Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.
Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.
