How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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What Social Media Platforms Do Internet Users in Spain Use? (% of respondents, by demographic, Feb 2019)
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Online Platforms that Children in Canada Have Used to Interact with Other People in the Past Week, Dec 2018 (% of respondents)
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Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.