In-Store Shoppers & Buyers
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
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Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.
Senior Vice President, Premier Sales and Account Management
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Smartphone Users in Argentina Who Have Made a Digital vs. In-Store Purchase After Seeing a Mobile Ad, Nov 2019 (% of respondents)
Reasons Internet Users in Mexico Made a Purchase* During El Buen Fin 2019**, Dec 2019 (% of respondents)
Sources that Influenced Where/What Internet Users in Mexico Purchased* During El Buen Fin 2019**, Dec 2019 (% of respondents)
Products Purchased* by Internet Users in Mexico During El Buen Fin 2019**, Dec 2019 (% of respondents)
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Digital Will Continue to Disrupt Physical Retail in the UK
Jan 21, 2020
UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.