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For Hispanic Consumers, a Different Digital Divide

Jul 19, 2018

Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.

Google's Strategy for Cornering the Indonesian Market? Free Wi-Fi

Aug 25, 2017

Google’s plan for growing its advertising audience in Indonesia is banking on a network of free Wi-Fi spots in the country.

The Wi-Fi's Free ... Though Costs Are Often Hidden

Aug 02, 2017

A surprising number of consumers use free, often unsecured, Wi-Fi for somewhat sensitive online activities like checking email and social media accounts.