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EMARKETER

Tiktok gameplan Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tiktok gameplan

NBA and WNBA deepen TikTok ties with creator access and ad inventory

Article
Jul 21, 2026

TikTok partners with NBA and WNBA: Pro basketball content extends the ad window and keeps conversations active beyond live broadcasts.

TikTok’s partnership with MLB expands second-screen opportunities for marketers

Article
Feb 25, 2026

A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

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