Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.
Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.
More brands are turning to textile tracing initiatives to assess environmental impact: But these measures may result in more headaches than actual change.
Fast fashion—design trends quickly and cheaply translated for the masses—has had a strong year so far. But unless you're a young woman who takes style cues from social media, many of the more successful online retailers in this space might be foreign to you. According to a September 2018 Hitwise study that looks at fast fashion, mid-tier and premium categories, visits to fast fashion sites grew 20% or more monthly between March-June 2018.
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