State attorneys general Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for State attorneys general

Paramount-WBD pause clouds 2027 ad strategies

Article
Jul 21, 2026

Restraining order halts Paramount-WBD deal: The delay clouds 2027 ad planning as brands prepare for one seller or two.

Meta faces scrutiny over misleading weight loss drug ads

Article
Dec 18, 2025

35 state attorneys general are pushing Meta for tighter enforcement of its advertising policies amid a “surge of misleading marketing for weight loss products” on Facebook and Instagram. The state AGs’ letter will surely get the attention of the FDA, meaning telehealth marketers must ensure they aren’t specifically promoting GLP-1s to people who don’t meet the clinical criteria or using messaging that body shames. Meanwhile, social media companies and advertising platforms need to strictly enforce transparency disclosures on AI-generated ads while closely reviewing all weight loss drug promotions, given the risks of misleading claims and unrealistic expectations.

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