Programmatic in germany Trends & Statistics
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In Europe, Programmatic Ad Spending Grows by Double Digits
Article
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
Programmatic Ad Spending in Germany 2019
Report
Jan 09, 2019
In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
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