The partnership aims to make brands more memorable as private labels and weaker grocery demand squeeze CPGs.
The company will spend $600 million on marketing, innovation, and value initiatives as it prioritizes growth over market returns.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.