Organic reach Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Organic reach
Creator Economy 2026
Report
Mar 12, 2026
As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.
Exclusive: Instagram's nano-influencers outperform—as do TikTok’s upper echelon of creators
Article
Mar 28, 2024
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
Meta’s potential introduction of ad-free platforms in the EU could transform the digital landscape
Article
Sep 05, 2023
Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.
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