National retail federation (nrf) Trends & Statistics

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Valentine's Day spending surges as consumers redefine how to celebrate it

Article
Feb 12, 2026

Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

The Rise of Virtual Business Events

The Rise of Virtual Business Events

Report
Dec 21, 2020

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

Consumers Continue to Be Enticed by Click and Collect

Consumers Continue to Be Enticed by Click and Collect

Article
Feb 12, 2020

Click and collect is rapidly growing in popularity, even among consumers who haven’t tried it yet.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

How Well Did the Thanksgiving Shopping Weekend Fare?

How Well Did the Thanksgiving Shopping Weekend Fare?

Article
Nov 27, 2018

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

Could Tariffs Hurt Holiday Sales This Year?

Article
Sep 10, 2018

The proposed new tariffs on Chinese imports haven't been enacted yet, though Friday President Donald Trump threatened such a tax at "short notice." Larger retailers might not feel the effects immediately since many manufacturers have likely stocked up in anticipation, but smaller retailers unable to warehouse extra inventory could feel the squeeze sooner.

Consumers Still Like Shopping in Stores

Consumers Still Like Shopping in Stores

Article
Aug 31, 2018

While many people are comfortable buying items digitally—we forecast 79.6% of US internet users will make at least one purchase via digital means in 2018—physical stores are still the place to go when shopping for certain categories and occasions.

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