Facebook google duopoly Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Facebook google duopoly

The Ad Platform: Who Is Driving Ad Dollars to Digital?

Audio
Nov 13, 2019

eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

Podcast: Regulating the Tech Giants … Why Now?

Podcast: Regulating the Tech Giants … Why Now?

Audio
Jun 11, 2019

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.

US Digital Ad Spending Will Surpass Traditional in 2019

US Digital Ad Spending Will Surpass Traditional in 2019

Article
Feb 19, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Digital Display Advertising 2019

Digital Display Advertising 2019

Report
Jan 22, 2019

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Some Bad (and Good) News for Facebook in 2019

Some Bad (and Good) News for Facebook in 2019

Article
Jan 02, 2019

In our new report, "Ten Key Digital Trends for 2019," we predict some hard times for Facebook—but not so hard that the Facebook-plus-Google duopoly will loosen its grip on digital ad revenues.

How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV

How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV

Interview
Dec 14, 2018

eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.

Amazon Is Now the No. 3 Digital Ad Platform in the US

Amazon Is Now the No. 3 Digital Ad Platform in the US

Article
Sep 19, 2018

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or