TrumpRx’s addition of 600 generics to its comparison platform could reshape how patients shop for medicines by increasing transparency and pushing pharmacies to compete more aggressively on cost.

Even with deep discounts, sharper digital marketing will be needed to raise awareness among cash-pay patients.

Mark Cuban’s online pharmacy shifts business strategy: We explore Cost Plus Drugs’ first collaborations with a PBM and health plan and analyze why the pharmacy decided to pivot away from operating all on its own.

Dozens of digital pharmacies have appeared in recent years, jostling for consumers’ attention alongside the digital twins of national retail chains and mass merchandisers. The threat of recession may send more consumers online, looking for lower prescription prices.