Consumer research Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer research
EMARKETER-exclusive data shows AI-powered shopping fuels retail media click growth
Article
Jul 21, 2026
AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.
Puma VP on leveraging consumer insights, emotions for “Go Wild” campaign
Article
Mar 24, 2025
With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.Already have a subscription?Sign In
Access All Charts and Data
- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts