Adobe introduced a full version of its Premiere video-editing app for iPhone users, offering new opportunities for on-the-go content creation. Premiere on iPhone includes features like sound effects, auto-generated captions, and multi-track timelines for video, audio, and text. It’s free for general editing, and generative AI (genAI) features are available on a pay-per-credit model. Brands that work with influencers should package assets so they’re easier for creators to use on the go and be flexible with formats and publishing schedules to support workflows for more timely, high-impact campaigns.

Hispanic audiences are leading shifts in digital behaviors, streaming at high levels, adopting AI tools, and using creator apps that position them as both content producers and consumers. That demographic is embracing streaming more than the general population, per Nielsen’s Curating the Narrative report, with a cord-cutting rate about 35% higher. Hispanic audiences aren’t just passive consumers—they’re actively crafting and customizing their media experiences and leading early tech adoption. Brands should diversify media outreach—instead of leaning solely on traditional TV or linear content—to avoid missing engagement opportunities.

The news: ByteDance’s TikTok paid people to lend their likenesses to digital avatars, often paying less than $1,000 per actor, per The New York Times. The avatars, which are free for TikTok advertisers to use, were meant for TikTok alone but have appeared on ByteDance’s video-editing tool CapCut and on platforms like Facebook and YouTube. Our take: AI-based productions are democratizing advertising, allowing even the smallest firms to produce high-quality ads with minimal effort and budgets. Forty-five percent of smaller advertisers will use generative AI (genAI) in their videos by 2026, per IAB’s 2025 Digital Video Ad Spend Report. However, brands must weigh the benefits against the risks, considering 31% of US adults say AI use in ads would make them less likely to buy, per CivicScience.

Creators and marketers are using AI to streamline workflows, enhance content, and improve their strategies. Despite challenges related to AI governance, accessibility, and implementation, proliferation of the tech will ultimately benefit the creator economy.

A dedicated Instagram Reels app could give Meta an edge over TikTok—or fragment its audience. If users resist another app, Instagram’s video dominance could take a hit.

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok’s CapCut.

AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement

ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.