Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.

90% of sports fans want games on local TV, keeping linear central despite streaming’s rise.

Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.

News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.

Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.

Milano Cortina delivered the strongest Winter Olympics viewership in over a decade across streaming and linear TV, proving the value of live sports.

For the Winter Olympics, NBCUniversal paired broadcast scale with streaming, CTV, and creator integrations to drive monetization in a major way.

The future of streaming is back in play, as WBD’s reopened talks with Paramount revive consolidation questions.

NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.

Broadcast TV’s share of viewing declined YoY in October despite inching up slightly from the prior month thanks to the NFL season, per Nielsen’s total TV/streaming estimates. Meanwhile, streaming continued to increase its viewership share—highlighting how live sports viewers are increasingly shifting to digital. Those who thrive in the shift to digital will steadily increase budgets for sports streaming while still maintaining some investment in cable and broadcast to reach the many live sports viewers who continue to watch through traditional channels.

Nexstar is acquiring Tegna in a $6.2 billion deal that would expand its reach to 265 stations and 39% of US TV households, pending FCC approval. CEO Perry Sook says the merger is essential for competing with Big Tech, while critics warn it could weaken local journalism. The timing comes as regulators signal openness to loosening ownership caps. Local TV ad spending is projected at $17.27 billion in 2025, with broadcast accounting for most of it, but growth lags digital channels. Nexstar is betting that consolidation and scale will help protect broadcast revenue against mounting digital competition.

Streaming has transformed sports viewership—and advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience.

Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.

Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.