Max Willens is a Principal Analyst at EMARKETER covering social media and the creator economy. He focuses on the evolving role that social media plays in advertising and ecommerce, as well as creators’ growing role in media and entertainment. He has presented at industry events including the NRF’s Retail’s Big Show, CES, Advertising Week and Programmatic I/O, and been quoted in news outlets ranging from The New York Times and the BBC to Bloomberg and Reuters.

Max is a graduate of Oberlin College and the Craig Newmark School of Journalism at CUNY, where he was a CUNY Chancellor Award winner, a Punch Sulzberger Scholar and a McGraw Business fellow.