Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Canada
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Shopping Cart Abandonment Rate
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
Canada

Retail Ecommerce Performance Metrics, Canada

TimeframeQ2 2019Q3 2019Q4 2019Q1 2020Q2 2020
Sales growth
23.0%
21.0%
16.0%
12.0%
111.0%
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Order growth
22.0%
28.0%
25.0%
23.0%
133.0%
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Traffic growth
19.0%
25.0%
20.0%
10.0%
39.0%
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Average order value
$126.67
$127.45
$139.21
$121.42
$113.74
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Average spend per visit
$2.53
$2.56
$3.34
$2.51
$3.83
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Average discount rate
29.0%
27.0%
29.0%
22.0%
24.0%
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Social traffic share
7.0%
7.0%
8.0%
8.0%
8.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.