Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, Canada
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
Canada
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Retail Ecommerce Performance Metrics, Canada

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Sales growth
16.0%
19.0%
17.0%
18.0%
24.0%
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Order growth
17.0%
17.0%
23.0%
28.0%
37.0%
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Traffic growth
17.0%
14.0%
22.0%
27.0%
19.0%
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Average order value
$155.50
$146.53
$141.34
$167.37
$139.97
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Average spend per visit
$2.48
$2.69
$2.49
$3.34
$2.58
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Average discount rate
25.0%
30.0%
27.0%
29.0%
28.0%
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Social traffic share
5.0%
6.0%
6.0%
6.0%
6.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2020 Salesforce Commerce Cloud report titled Q1 2020 Shopping Index. Behavioral data from more than 1 billion shoppers (1.9 billion visits) worldwide interacting with 1,047 sites across 34 countries were analyzed during Q1 2018-Q1 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.