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Industry KPI Results
> TV Ad Frequency

TV Ad Frequency

TV ad frequency is the average number of times a particular TV ad is viewed by the same individual or household within a specified time frame.

By Vertical and Age
By Vertical and Household Income
Samba TV
Source
Methodology
Notes
Updated: Q1 2025
Samba TV
Samba TV is a television technology insights and analytics platform.
Updated: Q1 2025
Samba TV
Data is from the 2024 Samba TV quarterly viewership report and is derived by its proprietary Automatic Content Recognition (ACR) technology from tens of millions of voluntarily participating Smart TVs. Samba TV's ACR is integrated at the chipset level across 24 leading Smart TV models sold in over 100 countries worldwide and captures content displayed on the TV screen, regardless of source.
Updated: Q1 2025
Samba TV
Data represents activity across the Samba TV platform, broader industry metrics may vary. TV ad frequency represents the average number of times a particular TV ad is viewed by the same individual or household within a specified time frame.
Updated: Q1 2025
Samba TV
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