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EMARKETER
Industry KPI Results
> Retail Media Impressions

Retail Media Impressions

Retail media impressions are the total number of times retail media ads are displayed to users on retailer platforms, indicating the reach of advertising campaigns within retail media channels.

By Category and Device
By Category and Retailer
By Category and Social Platform
Sensor Tower
Source
Methodology
Notes
Updated: Q1 2025
Sensor Tower
Sensor Tower is a mobile app analytics and market intelligence platform.
Updated: Q1 2025
Sensor Tower
Data is from the quarterly reporting of retail media engagement. The report analyzed campaigns from April 1, 2024 to June 30, 2024, with a focus on retail media impressions and share of voice. Metrics are based on aggregated and anonymized campaign performance data from Sensor Tower clients that fall into 15 major product categories.
Updated: Q1 2025
Sensor Tower
Data represents activity among Sensor Tower clients, broader industry metrics may vary. Retail media impressions are the total number of times retail media ads are displayed to users on retailer platforms, indicating the reach of advertising campaigns within retail media channels.
Updated: Q1 2025
Sensor Tower
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