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Industry KPI Results
> Programmatic Ad Clickthrough Rate (CTR)

Programmatic Ad Clickthrough Rate (CTR)

Programmatic ad clickthrough rate (CTR) is the percentage of impressions on a programmatic ad that result in a click.

By Industry
MindgruveMacarta
Source
Methodology
Notes
Updated: Q4 2024
MindgruveMacarta
MindgruveMacarta is a global performance marketing, retail media, and data-tech company.
Updated: Q4 2024
MindgruveMacarta
Data is from the MindgruveMacarta’s quarterly data set and based on the analysis of ecommerce platforms: Amazon Brazil (AMAZON BR), Amazon Mexico (AMAZON MX), Mercado Livre in Brazil (MERCADO LIVRE BR), and Mercado Livre Mexico (MERCADO LIVRE MX). Data aggregation is facilitated through the platforms’ APIs.
Updated: Q4 2024
MindgruveMacarta
Data represents activity among MindgruveMacarta clients, broader industry metrics may vary.
Updated: Q4 2024
MindgruveMacarta
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