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Industry KPI Results
> Paid vs Organic Install Share

Paid vs Organic Install Share

Install share is the percentage of installs divided between installs attributed to a marketing source (non-organic) and installs for which no marketing source was found (organic).

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Q1 2023
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Q1 2023
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Q1 2023
AppsFlyer
The percentage of installs divided between installs that AppsFlyer attributed to a marketing source (non-organic) and installs for which no marketing source was found (organic); among apps with a minimum threshold of 30,000 installs and 30,000 non-organic installs in the quarter and country in question.
Updated: Q1 2023
AppsFlyer
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