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Industry KPI Results
> Mobile Conversion Rate (CVR)

Mobile Conversion Rate (CVR)

Conversion Rate (CVR) is the percentage of users who complete a desired in-app action—such as an install, registration, or purchase—out of the total who clicked or viewed a mobile ad.

By Industry and Country
Adsmovil
Source
Methodology
Notes
Updated: Q2 2025
Adsmovil
Adsmovil is a mobile advertising company focused on data-driven marketing to Hispanic and Latin American audiences.
Updated: Q2 2025
Adsmovil
Data on campaign performance is collected and analyzed for the year 2025, spanning months 1 through 7. This comprehensive data set includes numerous distinct campaigns from a wide range of national and international providers, conducted through five key retailers: Locatel, Farmatodo, Farmacity, H-E-B, and La Comer. These campaigns are categorized under three primary groups: Health and Personal Care, Food and Beverage, and Computer and Consumer Electronics. Adsmovil collects the data on a daily basis via API connections from retailers' ad serving technology.
Updated: Q2 2025
Adsmovil
Data represents activity among Adsmovil. Adsmovil Conversion Rate (CVR) is the percentage of users who complete a desired in-app action—such as an install, registration, or purchase—out of the total who clicked or viewed a mobile ad.
Updated: Q2 2025
Adsmovil
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